CH22Managing a Holistic Marketing Organization(市场营销,科特勒,英文版).pptVIP

MARKETING MANAGEMENT12th edition Chapter Questions What are important trends in marketing practices? What are the keys to effective internal marketing? How can companies be responsible social marketers? How can a company improve its marketing implementation skills? What tools are available to help companies monitor and improve their marketing activities? Trends in Marketing Practices Reengineering Outsourcing Benchmarking Supplier partnering Customer partnering Merging Globalizing Flattening Focusing Accelerating Empowering Organizing the Marketing Department Functionally Geographically By