杭州“爱情之旅”线路策划.docVIP

摘 要 杭州是中国著名的风景旅游城市，拥有“上有天堂、下游苏杭”、“天下西湖三十六，就中最好是杭州”等众多美誉。而杭州自古又是爱情之都，梁山伯与祝英台、白娘子与许仙等传说人们耳熟能详杭州爱情的“圣地”很多情侣们谈恋爱，都要到西湖边的热门景点一游，像是完成某种仪式。Abstract Hangzhou is Chinas famous scenic tourist city. Hangzhou has many reputation that there is paradise, below Suhang and there are 36 West Lake, Hangzhou is the best. Hangzhou is the capital of love since ancient times. Butterfly Lovers, White Snake and Xu Xian, etc. It is well-known legend. West Lake in Hangzhou has a long history .and it is very romance.It has always been a romantic place. Hangzhou, the love of the Holy Land so that many couples in love should be to the West Lake and visit the most popular attractions, such as the completion of a certain ceremony. They can got to a variety of love to get the physical and mental pleasure, so as to promote inter-sweet love couple. In respect of the planning group is mainly young couple in love. In this a Love of Life tour of romantic love is the best to commemorate their love. The full analysis of planning designed for the couple a tour of love in the couple travel market and tourism resources in Hangzhou . Planning to enhance the image of lines and increase economic efficiency. Key words : Hangzhou Love Tourism Line 目 录 摘 要 1 第一章 杭州“爱情之旅”线路策划的背景 6 第二章 旅行社概况 7 第三章 杭州“爱情之旅”线路策划的特点 7 第一节 主题性 ……………………………………………….7 第二节 综合性……………………………………………....8 第三节 针对性……………………………………………….8 第四章 杭州“爱情之旅”线路客源分析 9 第五章 杭州“爱情之旅”线路策划的具体内容 9 第一节 杭州“爱情之旅”线路策划的主要项目…………..9 第二节 杭州“爱情之旅”线路安排………………………17 5.2.1 旅游行程安排……………………………………………17 5.2.2 住宿安排 …………………………………………………19 5.2.3 饮食安排 …………………………………………………19 5.2.4 交通安排 …………………………………………………20 5.2.5 购物安排 …………………………………………………20 5.2.6 娱乐安排 …………………………………………………20 第六章 杭州“爱情之旅”线路报价 21 第七章 杭州“爱情之旅”线路策划预测目标 22 第一节 经济效益 ………………………………………….22 第二节 社会效益 ………………………………………….22 参 考 文 献 23 后 记 24 第一章 杭州“爱情之旅”线路策划的背景 杭州是中国著名的风景旅游城市，每年吸引两千多万中外游客。杭州以其美丽的西湖山水著称于世，“上有天堂、下有苏杭”，表达了古往今来的人们对于这座美丽城市的由衷赞美。元朝时曾被意大利著名旅行家马可·波罗赞为“世界上最美丽华贵之城”。 宋代大文豪苏东坡曾写道：“天下西湖三十六，就中最好是杭州”。 杭州自古是爱情之都，梁山伯与祝英台、白娘子与