西交大的战略管理-3详解.PPTVIP

EVALUATING COMPANY RESOURCES AND COMPETITIVE CAPABILITIES Internal Environment What have we learned last time? Concept to Note Sustained Competitive Advantage Sustained Competitive Advantage Occurs when a firm develops a strategy that competitors are not simultaneously implementing Provides benefits which current and potential competitors are unable to duplicate SWOT Analysis -- What to Look For Identifying Resource Strengthsand Competitive Capabilities A strength is something a firm does well or a characteristic that enhances its competitiveness Valuable competencies or know-how