顾客关系管理详解.pptVIP

Customer Relationship Management Introduction CRM Introduction Agenda What is CRM? Why CRM ? CRM Application Architecture CRM Service Model CSF of CRM What Is CRM? Competitive identity Market brands Business philosophy Strategic marketing approaches Enabling technologies Human capital management Why CRM ? How enterprise interact with their customers How enterprise interact with their customers How enterprise interact with their customers Defining the CRM Application Architecture HP Front Office Framework Announcement HP CRM Service Methodology * * 110100101 1001011001100100101 100110110011