战略成本管理（英文）.pptVIP

Managing Cost and Strategy Chi-Wen Jevons Lee Tulane and Tsinghua Lecture One Value Chain: Strategy Design 李志文 Fundamental Formula of Business SuccessEconomic Value = (price – unit cost) x quantity Price and Quantity: Customer Satisfaction, Customer Loyalty Cost: Source of Competitive Advantage Economy of Scale Economy of Scope Division of Labor and Specialization Structure of Team Free Form: Double Tennis, Jazz Combo Centralized: Soccer/Orchestra Decentralized: Baseball Basic Components of Team: Functional Role, Decision Type, Leadership Style SWOT Analysis of Competitive Adva