第3章商业模式5概论.pptVIP

电子商务模式 电子商务模式是指电子化企业(e-business)如何运用资讯科技与互联网，来经营企业的方式；简略归纳出B2B(Business to Business)、B2C(Business to Consumer)、C2B(Consumer to Business)、C2C(Consumer to Consumer)、O2O（Online To Offline）五种经营模式。 从木桶效应到反木桶效应 * /photos/chefranden/390872656/ CC Attribution License Randen Pederson * In order to be able to innovate you must deeply understand your (potential) customers. This means understanding not only them, but also their lives, context and environment. There is a new trend in companies to hire ethnographers and anthropologists. * In order to be able to innovate you must deeply understand your (potential) customers. This means understanding not only them, but also their lives, context and environment. There is a new trend in companies to hire ethnographers and anthropologists. * /photos/paszczak000/482446241/ Creative Commons – Attribution Share Alike License Kamil Porembiński * /photos/dankamminga CC Attribution License Dan Kamminga * * /photos/batrace/144967407/ CC attribution license oscar federico bodini * * /photos/analogian/185936714/ CC Attribution-NoDerivs License Will Luo * * /photos/photocapy/172194853/ CC Attribution-ShareAlike License Photocapy * * /photos/clearlyambiguous/107001491/ CC attribution license Scott Robinson * * /photos/kieranlynam/413096058/ CC Attribution License Kieran Lynam * * * * * * In order to be able to innovate you must deeply understand your (potential) customers. This means understanding not only them, but also their lives, context and environment. There is a new trend in companies to hire ethnographers and anthropologists. 商业模式创新 寻求破解竞争和企业发展的金钥匙 * C2B2SC2B2S=Customer to Business-ShareC2B2S模式是C2B模式的进一步延升，该模式很好的解决了C2B模式中客户发布需求产品初期无法聚集庞大的客户群体而致使与邀约的商家交易失败。全国首家采用该模式的平台：晴天乐客。B2BB2B= Business to Business商家（泛指企业）对商家的电子商务，即企业与企业之间通过互联网进行产品、服务及信息的交换。通俗的说法是指进行电子商务交易的供需双方都是商家(或企业、公司)，她（他）们使用了Internet的技术或各种商务网络平台，完成商务交易的过程。这些过程包括：发布供求信息，订货及确认订货，支付过程 ；及票据的签发、传送和接收，确定配送方案并监控配送过程等。B2CB2C= Business to CustomerB2C模式是中国最早产生的电子商务