A Framework for Marketing Management (by Philip Kotler).ppt

Objectives What are the tasks of marketing? What are the major concepts and tools of marketing? What orientations do companies exhibit in the marketplace? How are companies and marketers responding to new challenges? Marketing Channels Competition Think of examples of each type of competition: The Four Ps The Four Cs  Contrasts Between Selling and Marketing Concepts (a) The selling concept Marketing Concept The Marketing Concept stands on four pillars: Chapter 3 Objectives Define value and satisfaction and understand how to deliver them. Describe the nature of high-performance busin