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模块三：网络营销概述 E-mail广告 专题论坛广告 企业网站广告 直播或插播广告 互动游戏广告  　 a. 横幅交换广告（Banner exchange) Hitexchange ; BannerExchange ; Ruropean Banner Exchange ; Exchange-it ; SmartClicks ;Microsoft bCentral What is a Banner Exchange? A banner exchange is a network of web sites that advertise for one another using banners like the one above. A central server stores and displays the banners for everyone. When a user clicks on a banner, the server sends the user to the correct site. This action is called a?click-thru. Each time a banner is displayed is called an impression. 2. 通过搜索引擎宣传 先创建自己的网站，然后等待各种搜索引擎找到该站点。