07广告奥美 360度品牌管理.pptVIP

Whether the Brand Presents a Clear Consistent and Differentiating Presence Visual 视觉 Blackness is visibly different, striking and signifies masculinity 黑色是视觉差异， 有冲击力，而且意味着男性 In-bar signage is dusty 在酒吧内的象征是布满灰尘的 Whether the Brand Is Endorsed by Influencers and the Communities in Which It Lives Goodwill 商誉 Campaign approach irreverent, but doesn’t do much for the community at large 广告方式有点叛逆、不尊重的感觉，但并没有太过分 But awareness of Irish pubs introduces an ‘authentic’ feel which appeals to the young 但爱尔兰酒吧的记忆引入一种正宗的感觉，这吸引年轻人 Image Whether the Brand’s Image Is Strong