安达信---伊莱克斯Network Strategy项目咨询报告（ppt 125）.ppt

?Andersen Consulting 1998 Electrolux China “Network Strategy” Project Final Report Presentation Beijing, March 10, 1999 Major Brands Market Share in 1999 Electrolux China has identified supply chain improvements as one of its corporate priorities to improve customer satisfaction and cost performance. The overall objective of Electrolux Network Strategy Project is to determine the least cost distribution network configuration to satisfy the specific service level requirements of its current and future target customers The sample for the customer survey targeted a representation of Electrolux’s current operations in China, and its current and future market The project team focused on obtaining as much customer data through direct interviews. A customer survey was faxed out to broaden geographic coverage In total, 81 customer survey questionnaires were collected representing a broad cross section of Electrolux customers … and also Electrolux’s markets 8. Are you being served by Electrolux directly? ? Yes ? No All responses were in the “Yes” category 9. Sales revenue growth in the next 1-2 years ? 15% ? 16-30% ? 31-40% ? 41-60% ? 60% Response: 33% 30% 19% 3% 12% 10. What are the key brands of refrigerator in your current business and what is the proportion of these brand sales represent in your total refrigerator sales? Who sell directly? Who supplies you directly ? 11. Please specify the amount of the refrigerator sales in 1999 12. Do you experience the sales fluctuation in different months? ? Yes, the fluctuation is as follows ? No ? Peak months are ______________________, Sales _______________units/month ? Normal months are ____________________, Sales _______________units/month ? Low months are _______________________, Sales _______________units/month “Ability to Respond to Urgent Orders”, and “Product Availability” ranked the most important factors from the survey Though above average, the customer satisfaction rate towards Electr