ETH_Wagner_Supply_Chain_Strategy(罗兰贝格供应链战略)分析报告.pptVIP

* * * * * * * * * * * * * * * * * * * * * * * * * * * Supply Chain Strategy Swiss Federal Institute of Technology Zurich (ETH Zurich) Kühne-Stiftung, Führungskr?fte-Qualifikationsprogramm: Netzwerkmanagement für logistische Prozesse (NetloP) 2010 Zurich, April 22, 2010 Univ.-Prof. Dr. Stephan M. Wagner Chair of Logistics ManagementSwiss Federal Institute of Technology Zurich (ETH Zurich) Content Supply chain and competitive strategy Empirical results – Top management must be concerned 1. Supply chain and competitive strategy – Achieving strategic fit A typical value chain New product develop