学术英语(管理)_Unit2教程分析.pptVIP

2 Marketing Marketing is a powerful force that builds strong global brands. Every company and government in the world uses elements of marketing on a daily basis and has done so throughout history. In this unit, we will learn about marketing both in theory and in practice. Text A ─ Critical thinking and reading Overview Beyond text Discussion ─ Language building-up Specialized vocabulary Signpost language Formal English The Business of Marketing Unit 2 Marketing Unit 2 Marketing Text A Beyond text — 4 Cs vs. 4 Ps Critical reading and thinking 4 Ps in marketing 4 Cs in