TermsofPrice资料.pptVIP

* * Unit 6 Terms of Price Marketing Mix -----4P’s Product, Price, Promotion, Placing * * Formation of FOB export price FOB price=purchasing /production cost+ domestic fees +net profit Domestic fees may include: ※Processing 加工整理 ※ Packing ※ Warehousing ※ Transportation before loading on board * * ※license documentation fees（inspection, public notary, consolers certification, certificate of origin, customs declaration fees ） ※ loading, lighter, port construction port malicious ※ banking charges (interest, discount other fees) ※ waste损耗（shortage, leakage, breakage, etc.) ※ communic