新编实用英语综合教程3Unit1PromotingActivities..pptVIP

Contents 1) It is suggested in the passage that the success of a company that deals with electronic products depends on __________. a. the new technology b. its wonderful design c. the new materials d. its pricing strategy 2) A price decoy is usually __________. a. something that a business wants you to take b. a reference to help make a product look better c. a product model for exhibition d. a newly launched price point 3) The example of a Realtor is used to show that __________. a. a $400 000 colonial is a good deal b. $499 for an iPad is reasonable c. bargains are necessary for the deal d. decoys can make products look better 4) The author of this passage suggests that people may prefer to buy a palm computer for__________. a. $199 b. $229 c. $299 d. $399 5) By establishing a high reference price, the company wants to __________. a. cut down its fat margins b. launch more affordable products c. attract people’s attention to its products d. make the product prices look lower and affordable PASSAGE II Information Related to the Reading Passage Point of Purchase (POP) A terminal or vending machine in a store or shopping mall where a customer can view products with their prices and select items to buy. The term Point of Purchase usually refers to the industry concerned with customer behaviour at the location of the purchase decision. POP is considered one of the most important aspects of advertising and merchandising. It is believed that the most critical time to influence buyer behaviour is when they have money in hand. Marketing mix The marketing mix is generally accepted as the use and specification of the 6 Ps describing the strategic position of a product in the marketplace. The 6 Ps refers to Plan, Pick, Price, Package, Promote and Prove as follows: 1. Plan your marketing strategy. 2. Pick a way to market. 3. Price it right. 4. Package it professionally. 5. Promote your product/servi