国外广告公司简介(专业、清晰、视觉冲击).ppt

– – 3. Reveal phase Creative concept Campaign map – – Creatives Results 2. Teasing phase: results – Further role of viral in traffic generation (via teasing site): – Total traffic: – Before product launch: 216,574 unique visitors 102,212 unique visitors 3. Reveal phase: results – E-mailing to opt-ins from teasing phase: thanks to 1.547.153 3.172 3. Reveal phase: results – Webvertising (figures from DAD): régie MSN site MSN HP MSN entertainment Messenger Format IMU Leaderboard Leaderboard expandable Overlayer Skyscraper expandable Mini banner 18-34 Imp. Re?ues 1.038.756 524.266 714.161 160.605 192.057 2.915.647 Clicks 4.010 2.978 36.475 8.805 1.525 17.029 CTR benchmark 0,4% 0,16% 0,29% 2,18% 0,29% 0,5% Best CTR DAD for Proximus 0,6% 0,4% 3,3% 13,8% 1,7% 1,2% CTR real 0,4% 0,6% 5,1% 5,5% 0,8% 0,6% MSN Total 5.545.492 70.822 1,3% Skynet Skynet HP IMU Leaderboard Skyscraper Skyscraper expandable 414.260 114.234 175.581 628.949 2.459 603 342 1.533 0,4% 0,16% 0,23% 0,29% 0,6% 0,4% 0,4% 1,7% 0,6% 0,5% 0,2% 0,2% = Skynet ROS Skyscraper 190.036 380 Exceptional high resultsSkyscraper FREEEmakina creatives!! Skynet Total 3.070.213 8.489 Grand Total 8.615.705 79.311 0,23% 0,23% 0,4% 0,4% 0,2% 0,2% 0,3% 0,9% 4. Emakina’s conclusions Via ourfigures tool Prelaunch Teasing campaign Viral marketing ! Channel Visibility !# of visits to partner web sites !CTR (Click Through Rate) * !# of videos downloaded: +/- 275’000 !# of videos forwarded via site +/- 2500 people did send video to friends via site (number of recipients: unknown) !# of inscriptions +/- 2000 people wanted to be informed of reveal/follow-up These trackingcould be answered via our tracking tool *Webvertising only with text link on Skynet, MSN, Messenger, Hotmail Launch Internet webs