我国休闲小食品企业绿色营销策略研究分析报告.docVIP

本科毕业论文（设计） 题 目：我国休闲小食品企业绿色营销策略研究 学 生： 潘楠 学号： 201141410211 学 院： 商学院 专业： 工商管理 入学时间： 2011 年 9 月 指导教师： 职称： 完成日期： 2015 年 4 月 诚 信 承 诺 我谨在此承诺：本人所写的毕业论文《我国休闲小食品企业绿色营销策略研究》均系本人独立完成，没有抄袭行为，凡涉及其他作者的观点和材料，均作了注释，若有不实，后果由本人承担。 承诺人（签名）： 年 月 日  On the green marketing strategy of leisure small food enterprises in China Abstract:Market development trend?from low-end to high-end,?the upgrading of the consumption powerful?high-end demand?more powerful,?China?local?high-end consumer?groups?have surfaced Chinese?small?leisure food?industry began to?rise?a part of?high-end brand. 500g has insufficient?weight?has brought?tens of billions of?market,?commonly known as snacks?snack food?so simple?for todays?consumers?not.?It is found that?a survey?a survey?of home,?delicious snacks?can relieve pressure,?can?make oneself happy?and?ease the emotional.?Because of this,?in peoples daily expenses,?snacks?spending?instead of decreased strong?even?by the financial crisis?profoundly,?leisure foods?by the impact?is still small. This paper?starts from the?discussion of?the green marketing theory,?and the existence of?the development of Chinas?leisure small?food?strategic significance?problem based on?elaborated China?snack food?industry?to carry out green marketing,?puts forward the main?strategy of green?marketing: product strategy,?price strategy,?channel?strategy,?promotion strategy Provides?a?set of reasonable?green marketing?green marketing?scheme is?engaged in?leisure food enterprises. Keyword: Leisure?food enterprises；Snacks;Green marketing strategy;4P theory 目 录 1 引言 1 2 绿色营销的概述 1 2.1 绿色营销的内涵 1 2.2 绿色营销的特点 1 2.2.1 综合性 1 2.2.2 统一性 2 2.2.3 无差别性 2 2.2.4 双向性 2 2.2.5 发展性 2 2.3 绿色营销的意义 3 2.3.1 有利于提高企业市场占有率 3 2.3.2 有利于提高企业经济效益