战略管理流程讲义(英文版!0解析.ppt

25 30 31 33 41 53 59 62 63 34 35 36 37 38 39 Ch1-* (海量营销管理培训资料下载) Sustained Competitive Advantage Above-Average Returns Returns in excess of what an investor expects to earn from other investments with similar risk Occurs when a firm develops a strategy that competitors are not simultaneously implementing Provides benefits which current and potential competitors are unable to duplicate Strategic Competitiveness Achieved when a firm successfully formulates and implements a value-creating strategy which are required for firms to achieve: Above-Average Returns Strategic Competitiveness Sustained Competitive Advantage The Strategic Management Process Involves the full set of: Actions Commitments Decisions The Strategic Management Process Chapter 3 Internal Environment Chapter 2 External Environment Strategic Intent Strategic Mission Strategy Formulation Strategy Implementation Chapter 4 Business-Level Strategy Chapter 5 Competitive Dynamics Chapter 6 Corporate-Level Strategy Chapter 8 International Strategy Chapter 9 Cooperative Strategies Chapter 7 Acquisitions Restructuring Chapter 10 Corporate Governance Chapter 11 Structure Control Chapter 12 Strategic Leadership Chapter 13 Entrepreneurship Innovation Strategic Inputs Feedback Strategic Outcomes Strategic Actions Strategic Competitiveness Above Average Returns Competitive success is transient...unless care is taken to preserve competitive position Only 16 of the 100 largest U.S. companies at the start of the 20th century are still identifiable today! In a recent year, 44,367 businesses filed for bankruptcy and many more U.S. businesses failed Challenge of Strategic Management Best Stocks of the Decade Challenge of Strategic Management The goals of achieving strategic competitiveness and earning above-average returns are challenging The performance of some companies more than meets strategic managements challenge Rapid technological changes Rapid technology diffusions Dramatic changes in information and com