第8章从众行为课件.pptVIP

Chapter 8 Conformity: Influencing Behavior PowerPoint Presentation Prepared By Fred W. Whitford Montana State University Chapter Outline I. Conformity: When and Why Conformity Conformity is a change in behavior due to the real or imagined influence of others. Conformity American culture celebrates the rugged individualist, but even in our own culture extremes of conformity occur. Chapter Outline II. Informational Social Influence: The Need to Know What’s “Right” Informational Social Influence Informational social influence is the influence of other people that