华为案例分析HUAWEI英文祥解.pptVIP

Localization Strategy OEM Reliable Agent Live as a responsible enterprise citizen Word-of-mouth Effect Brand Effect 60% of employees are local citizen Page ? * LOGO Page ? * Page ? * 2.Before 2004,the companys sales have no major breakthrough 1.Beginning in 2001, taking Germany as a starting point to enter the Western European market, in cooperation with well-known local agents,Huawei successfully entered Germany, France, Spain, Britain and other developed regions and countries. 3.Since2005, HUAWEI has finally ushered in the harvest, its business began to grow in Europe , the companys