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* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * Challenges and opportunities Improving quality and productivity Improving people (human)skills Managing workforce diversity Ex 1-2 Responding to globalization Empowering people Stimulating innovation and change Coping with“temporariness” Helping employees balance work and life conflict Improving ethical behavior Bottom Line: OB Is For Everyone!!! OB is not just for managers. OB is embedded in the wider social, cultural and institutional fabric of society. OB applies equally well to all situations in which you interact with others! Chapter1-Introduction 1.What is organizational behavior (OB)? 2.Why managers require the knowledge of OB? 3.How is OB developed? 4.What would we learn in this unit? 4 tasks of this chapter Chapter1-Introduction 1 What is organizational behavior (OB)? (1)What is an organization? Organizations are social arrangements for the controlled performance of collective goals Chapter1-Introduction There are three conditions for an organization: An organization is constituted by people An organization is to achieve an existing goal An organization achieves its goal by specialization and coordination Chapter1-Introduction What do managers do in an organization? planning controlling Leading (motivating) organizing This is the part we focus on. Chapter1-Introduction (2) What is organizational behavior (OB)? Definition of OB Organizational behavior (OB) is the systematic study of the actions and attitudes that people exhibit within organizations. Chapter1-Introduction The key for a company’s success: Customer Product Employees This is a stable triangle You must rely on your employees to produce good products and keep your customer. Chapter1-Introduction 100% 0 ability motivation 20% 80% Chapter1-Introduction To be simplified, OB is the study of people skill within the organization. “企业即人” — 人在则企
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