毕业论文我国旅游贸易国际竞争力提升研究….docVIP

湖 南 涉 外 经 济 学 院 本科毕业论文（设计） 题目 我国旅游贸易国际竞争力提升研究 作者 XXX 学院 商学院 专业 国际经济与贸易 学号 XXXXXXXXXX 指导教师 XXX 二〇一三 年 五 月 十七 日 摘 要 在经济全球化的21世纪，旅游业的全球化带给中国的不仅有机遇更有挑战。中国旅游业是极具潜力的，但他的繁盛之路注定也是艰辛的。目前我国旅游界也正在紧张积极的寻求有效提高我国旅游贸易的国际竞争力的方法与措施，如何在世界旅游之林脱颖而出，是我国旅游业发展的核心问题。本文以波特的国际竞争优势理论为基础，分别用国际常用国际竞争力评价指标与我国国内使用的竞争力评价指标测算我国旅游贸易的国际竞争力，再根据国际指标测算的数据与世界各大旅游国进行对比。结果显示，我国旅游贸易竞争力处于劣势地位，与传统的发达国家间还存在不小的差距。然后根据我国旅游业自身的特点，结合国内外学者从各个方面进行的研究，提出建设性的建议与对策来提高我国旅游贸易的国际竞争力。 关键字：旅游贸易；国际竞争力；评价指标；建议与对策 ABSTRACT In the economic globalization in twenty-first century, the globalization of tourism brings to China not only organic meeting, but more challenges. China tourism is potential, but his prosperous road is destined to be difficult. At present, Chinas tourism industry is also nervous active seek to improve the international competitiveness of Chinas tourism trade method and measures, how to stand out from the world tourism, is the core issue of tourism development in our country. Michael Porter’s theory of industrial competitiveness is the basis of the research. With common international competitiveness evaluation index and the competitiveness of our domestic use evaluation index measuring international competitiveness of tourism trade in our country, then according to the index calculation data, it’s compare with the big tourism countries in the world. The results show, the trade competitiveness of China’s tourism is in the inferior position; there is still a large gap between the China and traditional tourism-power country. Then according to Chinas tourism industrys own characteristics, combined with domestic and foreign scholars’ research from each aspect, the research put forward constructive suggestions and countermeasures to improve the international competitiveness of Chinas tourism trade. Key Words: Tourism Trade;International Competitiveness;Evaluating Indicator;Suggestions and Countermeasures 目 录 摘 要 I ABSTRACT I