module4剑桥BEC商务英语中级答案词汇解析.pptVIP

4.1 Business Topic Advertising ，词语准备1 Word of mouth 口碑，口头宣传， 口头广告 Mail shot n．邮寄广告 TV commercial n．电视广告 Billboard n．布告板，揭示栏，广告牌 Spam n．滥发邮件，垃圾邮件 banner n．横幅广告，标语广告 Newspaper advert 报纸广告 Internet advertising 网络广告，互联网广告 Search engine 搜索引擎 Link vt/vi．连接，联系 Objective n．目标，目的 Objective n．目标，目的 Expectation n．预期，期望，期望值 Brochure n．小册子，宣传手册 Sample n．样品 Case study 案例研究 Ringtone n．手机铃声 In small print 用小字 Graphic n．图形，插图 Animation n。动画，卡通制作 in bold 用粗体字 Subscription n．订购，订阅 subscription fee 入网费，开通服务费 Launch a formal investigation 展廾止式调查 Soft drink 软饮料（指不含酒精的饮料） Spit out 吐出 Target audience 目标观众 Organic adj．有机的，天然的 Yoghurt n．酸奶 Shape yoghurt 塑身酸奶（指帮助减肥保持身材的酸奶） Fat-free adj.脱脂的，不含脂肪的 Artificial sweetener 人工甜味剂 Preservative n．保鲜剂 Colorant n．色素 Additive n．添加剂 Ingredients list 成分清单，成分列表 Online complaints form 网上的投诉表 Promotion n．促销，推广；提升，晋升 Marketing n．营销，市场营销 Promotional gift 用于促销的赠品 ASA（缩略语，全称为American Standards Association）美国标准协会 Shout（英国一家面向青春少女的杂志）《心声》杂志 口语练习，A short presentation 一份简短的报告 在这份以“成功的网络广告”为主题的报告里，报告人使用了以下表达法来提出建议： The first thing is to.首先要… It‘s a good idea to………..…是个好主意 You can do this by. .你能通过…做到这一点 Also remember that. .还要记住…． My third tip is(never)to…我要给的第三个建议是（决不）要…… Before we finish don’t forget..完成之前别忘了…… What might be better is to.更好的做法可能是…… 参考答案： 学生A: When deciding which type of advertising to use, the first thing is to consider the cost.The company should decide the type of advertising according to the budget. If it is so expensive that the company cannot afford it, it will cause unnecessary burden to the company． In addition to cost, also remember that it should reach vast number of target customers. For example, if the product aims at senior citizens, it should not choose the Internet because many senior citizens do not surf the intemet at all. In this case, radio or newspapers can be good alternatives. Besides you should consider whether it is a short-term or long-term promotion. If the type of advertisemen