大学英语阅读进阶10种常见的宣传技巧GlitteringGeneralities详解.pptVIP

Glittering Generalities泛泛的赞誉 第七小组 When some information is methodically spread in order to promote or oppose a cause such as a city, a product, or an organization—it is propaganda. Sometimes, propaganda is the best way to make more people understand and accept your point of view. 宣传就是某些信息有目的的被传播，比如说为了宣传某个城市、某种政治观点、某种产品或者是某个活动组织。 只有通过宣传才能让更多的人了解并且接受你的观点。 * Glittering generalities is the common technique used in propaganda for convincing people by appealing to their emotions. 泛泛的赞誉是宣传中常用的技巧，它能煽动人们的情绪并且说服他们。 What is Glittering generalities ? A Glittering generalities is an important-sounding but unspecific claim about some product,candidate,or cause. 泛泛的赞誉是指关于某产品，某候选人或者某事业的一些听起来很重要，但却毫无具体内容的赞美。 source: /docs/guides/canvas/ Glittering generalities always sound good but have no specific claim. There are some words used in glittering generalities that different people have different definitions such as”wonderful”,”progress”and”best” . In other words, the point is that the phrase sounds good but says nothing definite. 泛泛的赞誉听起来很好但是并没有什么实际的内容，它通常会用一些对不同的来说有不同的理解的单词，像伟大的、有进步的、最好的这些让人听起来很舒服但是只是一个没有落实的形容词. * * * * * * How to tell Glittering generalities？ 1、When you see those words,may be it is Glittering generalities: Progress Great Ultimate Right Wonderful Best… 2、sometimes you can not see those words,but after you read the ads you know nothing specific about the product .it is may be Glittering generalities too. * For example, some businesses will advertise for their products that can make the life better. You cannot certainly point out it is right or it is false because no evidence is offered to support this point the businesses hold on. Maybe it can make the world better, but can’t reach people’s expectation. 比如说有些商家会说他们的产品能让世界变得更加美好。你无法理直气壮的说他是对的或者说他是错的，或许他的产品确实能让世界变得更好，但是他们的产品并没有好到那个程度。 People often prefect to listening things that be beautified rather than the fact. 人们通常喜欢被美化的事物而不是事实。 source: /docs/guides/canvas/ How Glittering genera