戴维战略管理理论与案例——获取竞争优势的方法第版英文内部分析要点.ppt

Physical resources include all plant and equipment, location, technology, raw materials, machines; human resources include all employees, training, experience, intelligence, knowledge, skills, abilities; and organizational resources include firm structure, planning processes, information systems, patents, trademarks, copyrights, databases, and so on. * * * Pricing Five major stakeholders affect pricing decisions: consumers, governments, suppliers, distributors, and competitors Sometimes an organization will pursue a forward integration strategy primarily to gain better control over prices cha