市场研究术语汇总（英文版）(28页)要点S.DOCVIP

GLOSSARY OF TERMS IN MARKET RESEARCH Account Manager/ExecutiveGenerally the person in any company responsible for selling or promoting the services which the company has to offer. In marketing research, this is typically the person at the research company who oversees the entire research process to deliver a project which meets the clients expectations. This person would normally be the clients key contact. ACRAssociation for Consumer Research Aided Recall/AwarenessA technique used to aid memory, something that stimulates remembering, i.e., picture, words. Reading or showing the respondent