广告英语的用词特征 毕业论文.docVIP

Lexical Features of Advertising English A thesis submitted to the faculty of CCNU In partial fulfillment of the requirements for BA degree In English Language and Literature by Supervisor: Academic Title: Professor Signature: October 27, 2012 Abstract in Chinese 3 Abstract in English 4 1. Introduction 3 1.1the origin of the advertising English 3 1.2the current situationg of the advertising English 3 1.3the characteristic of the advertising English 3 2.Lexical Features of Advertising English 4 2.1the largely use of adjective 4 2.2frequently-used personal pronoun 2.3make-up new words 5 2.4the used words are simple , vivid and easy to understand 5 2.5use the informal English and spoken English frequently 5 2.6 make free with the exotic words 6 2.7use some prefix and postfix words 6 2.8restore the brand 6 3.the rhetorical features of the advertising English 7 3.1analogy 7 3.2repeat 7 3.3personification 7 3.4a word or phrase with double meaning 8 3.5simulation 8 3.6rhyme 8 Conclusion 9 Bibliography 10 5 5 5 5 6 6 6 7 7 7 7 7 8 9 9 9 9 10 10 10 11 12 内容摘要 在当今社会中，广告无处不在，其中英语广告已经逐渐脱颖而出，形成一种独具特色的应用性语言类广告。且广告对商家和消费者来说显得尤为重要，只有掌握广告英语的语言特征和翻译技巧，才能最大限度地传达广告原意，达到推销产品的目的。假如世界上没有广告，即使你买瓶饮料也要在几十种品牌或者口味中选择而犹豫不绝，想买到自己最喜欢的饮料，必须购买后一一品尝。由此可见，广告和生活密切相关。广告在全面广泛地传播信息的同时，也提醒了我们它介绍的商品有多优秀。鉴于英语广告在广告中所处的重要地位，本文从词汇、句法及修辞三方面介绍了英语广告的语言特征，并通过实例分析介绍了英语广告的翻译方法及策略。 关键词：英语广告, 语言特征,翻译技巧，推销产品，词汇，句法，修辞 Abstract In recent society, advertisements are everywhere, among these advertisements, advertising English have shown theirs outstanding gradually, they form a kind of applied linguistic advertisements which are very special. And the advertisements are very important for the merchants and consumers, only when we handled the linguistic features and the skills of translation, can we show the original meaning of the advertisements, and reach the goal of promotion of the products. 假如世界上没有广告，即使你买