广告(新)分析报告.pptVIP

1. 以动词“to be”构成的陈述句 Health is an attitude to life. Osim健康生活新概念。 —Osim 按摩椅 Elegance is an Attitude 优雅态度 真我性格 —Longines/浪琴表 Ma Belle is Diamond. 只因为您 更有价值 —Ma Belle 珠宝 2.以动词“make” 、“creat”为代表队 简单陈述句 We Make Fund Investment Easy 基金投资 倍感轻松 —Dao Heng Bank道亨银行 Whatever makes you happy. 为您设想周全 让您称心如意 —Credit Suisse 3. 祈使句及现在分词短句 Prepare to want one 众望所归， 翘首以待 —Hyundai Automobile Trust us for life. 财务稳健 信守一生 —American International Assurance 广告修辞与翻译 对偶句 The Future of the Automobile 领导时代 驾驭未来 — Mercedes-Benz Your Finances — Your Way! 理财自在 任你发挥 —Hang Seng Bank / 恒生银行 韵律 Shining and Caring 关怀周详 一生照亮 —加拿大永明人寿保险公司 Straight talk smart deals 直言实干， 称心方案 — East Asia Heller Ltd. /东亚兴业有限公司 仿拟 Wherever you are. Whatever you do. The Allianz Group is always on your side. 安联集团， 永远站在你身边 —Allianz Group安联集团 When there is KMB, there is home. (KMB) Overexposed. 身在危中不知危。（环保组织） 创新词 The orangemostest Drink in the world. Frrresh! * 广告制作的五个重要追求 明确的主题（idea） 深刻的印象（immediate impact） 生动的趣味（interest） 完满的信息（information） 强烈的推动力（impulsion） 商务广告文本的结构 标题 headline 正文 body text 口号 slogan 随文 （产品名称、技术指标或规格、商标、公司标识、公司地址、联系人电话号码、价格、付款方式、销售日期等） Inspiration is the Number One Cause of Greatness If information is power, then inspiration must be the power of our potential. The power that moves us from the systematic to the spontaneous. From ideas to results. At Compaq we believe technology is no longer simply a tool for information. It’s a tool for inspiration. Redefining access. From set time to any time. From one place to a million places. With the touch of a button, we no longer fire-up our computers, but our imaginations. We’re m