“易太极”太极养生馆VI设计方案 毕业设计论文.docVIP

本科学生毕业设计 “易太极”太极养生馆VI设计方案 系部名称： 人文科学系 专业班级： 艺术设计B05-61班 学生姓名： 指导教师： 职 称： The Graduation Design for Bachelors Degree SHANG HAI TAI CHI HEALTH CLUB —VI Design Candidate： Specialty： Art Design Class： B05-61 Supervisor：  摘　　要 本设计说明通过对国内外研究状况和相关领域中已有的研究成果选题的背景、目的及意义。把的和进行了很好的排列组合，达到目的。富有人性化，适宜于。东方传统文化、朴素的自然的哲学观同现代西方先进设计的设计思潮，到了有机的思想理论结合点。Abstract According to the research situation of the VI design internal and external, analyze the extant research achievements of the relation domains, this thesis is on the basis of the extant characteristic of the VI design internal, invest the develop mode of the VI design in china, lay down the background, purpose and meaning of the selected topic. This is a VI design of the Shang Hai Tai Chi health club, which is a regular design. It is a good arrange combination of the modern design idea and the modern language, so that it achieves the senses of modern and integration. It can be easy to accept because of the humanity design. There will be an organic combine of the eastern tradition culture, nature sense of philosophy and the modern sense of design in the west. In the project, besides of a large number of modern characteristics, it also contains a design style of simple and clear, that makes the design presents a more reasonable and more humanity style. Keyword: brief; Traditional element in China；Modern； Keep in good health Abstract ………………………………………………………………………Ⅱ 第一章 绪论…………………………………………………………………………1 1.1 发展状况 ……………………………………………………………1 1.2 选题背景………………………………………………… 1 1.3 企业概况 ………………………………………………………… 1 1.4 企业导入VI的目的与意义 ……………………………………… 1 第二章 VI手册设计 …………………………………………………………… 2 2．1 设计前期调查…………………………………………… 3 2. 2 基础部分设计…………………………………………………3 2.2.1 标准名称 ……………………………………………………… 4 2.2.2 标准标志………………………………………………………… 4 2.2.3 标准字体 ……………………………………………………… 4 2.2.4标准色彩 ………………………………………………………… 5 2.2.5 企业形象 ……………………………………………………