Competitivestrategy教案分析.ppt

Competitive strategy I don’t meet competition, I crush it. -----Charles Revson Competitive advantage: an advantage over competitors gained by offering consumers greater value, either through lower prices or by providing more benefits that justify higher prices. Competitor analysis: the process of identifying key competitors; assessing their objectives, strategies, strengths and weaknesses, and reaction patterns; and selecting which competitors to attack or avoid. Competitive strategies: strategies that strongly position the company against competitors and that give the company the strongest po