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6、零售业布局 ? 零售业布局考虑的主要因素 目标:销售量和利润率 店堂的布局 有限空间如何尽量陈列商品 美观 提高商品的吸引力 激发购买欲望 6、零售业布局 ? 零售业布局考虑的主要因素 目标:销售量和利润率 店堂的布局 商店入口 商店入口 商店入口 6、零售业布局 ? 零售业布局考虑的主要因素 目标:销售量和利润率 店堂的布局 入口与通道末端的利用 商品的品项管理 有限空间如何尽量陈列商品 美观 提高商品的吸引力 激发购买欲望 6、零售业布局 ? 零售业布局考虑的主要因素 目标:销售量和利润率 货架陈列 货架陈列的排面 Facing 货架高度 货架整体丰满 黄金段 * Design positions people, equipment, offices for maximum information flow Arranged by process or product Example: Payroll dept. is by process Relationship chart used Examples Insurance company Software company This slide could be used to initiate a discussion of layout designed around product flow as opposed to layout designed around information flow. * * Advantages Lower variable cost per unit Lower material handling costs Lower work-in-process inventories Easier training supervision * Cellular Layout - Work Cells Special case of product-oriented layout - in what is ordinarily a process-oriented facility Consists of different machines brought together to make a product Temporary arrangement only Example: Assembly line set up to produce 3000 identical parts in a job shop Requirements for Cellular Production Identification of families of products - group technology codes High level of training and flexibility on the part of the employees Either staff support or flexible, imaginative employees to establish the work cells initially Work Cells - Some Advantages Reduced work-in-process inventory Less floor space required Reduced raw material and finished goods inventories required Reduced direct labor costs Heightened sense of employee participation Increased utilization of equipment machinery Reduced investment in machinery and equipment * Design balances space (cube) utilization handling cost Similar to process layout Items moved between dock various storage areas Optimum layout depends on Variety of items stored Number of items picked * Retail Layouts - Some Rules of Thumb Locate high-draw items around the periphery of the store Use prominent locations such as
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