论沃尔玛企业文化对我国零售企业文化的建设 毕业论文.docVIP

2012届本科毕业论文 题 目 论沃尔玛企业文化对我国零售企业文化的建设 二级学院 经济与工商管理学院 专 业 国际经济与贸易 学生姓名 学 号 年级 指导教师 职称 年 月 日 摘 要 改革开放三十年以来，我国零售市场不断向外开放，且竞争变得日益激烈，如果我国零售企业要想在当今市场上赢得永久的发展，关键是要形成独特的企业文化核心能力。关注世界零售巨头沃尔玛的成功经验，不难看出我国零售企业与沃尔玛的有远大差距，除了一些技术，硬件上设施的原因,更重要的是企业文化的差距，企业文化作为文化体系的一个分支，并逐渐成为企业核心能力的主导力量，是企业分工的产物。本文通过对沃尔玛的企业文化与我国零售业的实际情况进行剖析，对如何构建我国零售业的企业文化提出相关建议，希望能对我国零售业的发展有所启示。 关键词：沃尔玛 零售企业 企业文化 Abstract With Chinas retail market opening up, the Chinese and foreign retail enterprise competition becomes increasingly fierce, Chinas retail enterprise want to win in the fierce competition in the advance of the permanent, it must get enterprise core competitive advantage, and gain competitive advantage is the key to cultivating unique and cannot be people imitate competitive ability. Through summarizing the world Top 500 wal-mart success experience, obviously found in Chinese retail enterprise and wal-marts the great gap, except for some technology, the cause of the hardware facilities, more important is the enterprise culture gap, and enterprise culture, as a branch of the cultural system, and is the social culture and enterprise of the combination of practice product. This article through to the wal-mart of enterprise culture and the actual situation of our countrys retail trade analysis on how to build up the enterprise culture of our countrys retail trade puts forward several Suggestions so as to promote the development of our countrys retail trade revelation. Key words：wal-mart Retail enterprise Enterprise culture I Abstract II 绪 论 1 一、企业文化的简要概述 2 (一) 企业文化 2 (二)企业文化对企业核心竞争力的意义 2 二、我国零售企业文化的现状和问题