论医药营销的风险及预防措施 毕业论文.docVIP

论医药营销的风险及预防措施 目 录 【摘要】: 5 【关键词】： 5 【abstract】： 5 【key words】： 5 前言 5 1医药营销风险的成因和分类 6 1.1医药产品的风险 6 1.1.1药品质量风险 6 1.1.2 药品功能风险 6 1.1.3 药品入市场时间品侵权低价风险高价风险风险分销商的违约行分销商经营加强市场营销调研参考文献： 12 致谢 15 论医药营销的风险及预防措施 【摘要】 在市场经济条件下，医药企业之间的市场竞争异常激烈，医药营销面临的问题也非常复杂。《医药营销的风险及预防措施》用系统的观点，用调查研究的方法，以市场营销等相关理论为指导，对医药产品销售环节存在的各类风险进行分析预测，提出了相应的预防措施，对提高企业管理，确保医药产品营销渠道的畅通，最大限度地减少营销损失，实现医药企业营销效率的最优化及利润的最大化，具有一定的现实指导意义，并推动研究的进一步发展Under the market economy condition, the medicine between enterprises fiercely competitive market, pharmaceutical marketing are faced with the problem is very complex. The pharmaceutical marketing risk and preventive measures with the view of system, with the investigation and study of the method of marketing and related theory, the sales link to pharmaceutical products are all kinds of risk analysis prediction, and put forward the corresponding prevention measures to improve business, management, ensure pharmaceutical product marketing channels to minimize the loss, to realize the optimization of pharmaceutical enterprise marketing efficiency and the maximization of profit, and has a certain instructive significance. Promote the further development of the study. 【 key words 】 Pharmaceutical marketing; Marketing risk; Preventionmeasur