Franchises--特许经营.pptVIP

* * Franchises PPT资料查找、 翻译：李娜、万哲哲 PPT演示：梁晨 PPT制作：彭静 Franchises A franchise is the right to use a business name and sell products or services, usually in a specific geographical territory. （特许经营是指有权使用企业名称和销售产品或服务，并且通常出现在一个特定的地理区域。） As a franchisee, you rent the franchiser’s trademark and method of doing business. Advantages Reduce risk and receive support from a large network. (降低风险，并从一个很大的网络中获得支持） provides management assistance and training and may offer financial support. (为特许经营商提供管理援助和培训，并可能提供资金支持） Advantages Nationally/internationally recognized nam