强生营告分析实用课件.pptVIP

JohnsonJohnson 刘明雁 胡美玲 肖汶璟 邓玉薇 INFORMATIVE ABSTRACT PLACE END ADVERTISING PUBLICITY PROMOTION DIRECT: On-line Purchase INDIRECT: Supermarket / Network Distributors Price e Promotion Product * * * * * * * * Skin Care Products 1 2 3 Click to add Title 4 THE HISTORY OF JOHNSONJOHNSON 5 THE INTRODUCTION OF SKIN CARE PRODUCTS STP ANALYSIS 4P ANALYSIS ENVIRONMENTAL FORCE THE HISTORY OF JOHNSONJOHNSON  Founded New Brunswick, New Jersey, United States (1886) 71%America 19%Europe the Middle East Africa 10%Asia-Pac