管理学专题-3课程.pptVIP

主讲教师： 李 平 英 leepy00@ Thinking Strategically:The Three Big Strategic Questions 1. Where are we now? 2. Where do we want to go? Business(es) to be in and market positions to stake out? Buyer needs and groups to serve? Outcomes to achieve? 3. How do we get there? What is Strategy? A company’s strategy consists of the set of competitive moves and business approaches that management is employing to run the company Strategy is management’s “game plan” to Attract and please customers Stake out a market position Conduct operations Compete successfully Achieve o