毕业论文（参考）试析餐饮团购的优势和风险.docVIP

试析餐饮团购的优势和风险 摘要：古人有云“民以食为天”，充分说明饮食是人类的生存之本，不论将来人类社会进步到何种地步，“以食为天”的地位依然是无法改变的。但是在地位不变的同时，随着社会的不断发展进步，各种新的口味、新的技术、新的产品的诞生，纷纷影响着“食”发生改变，人们愿望从过去的吃饱、到现在的吃好、以及将来吃得健康。这个时代是一个信息化迅速发展的时代，随着我国国民经济的快速发展，居民的收入水平越来越高，餐饮消费需求日益旺盛，营业额一直保持较强的增长势头。据统计，近五年来，我国餐饮业每年都以18%左右的速度增长，是GDP发展速度的2倍，可以说整个餐饮市场发展态势良好。但“竞争激烈，生意难作”也成了餐饮业的“流行病”。经营者的营销观念渐渐在现在网络的影响下越来越信息化，因为简单依靠自己的主观来判断消费者的需求，无法适应消费者口味和消费习惯的快速变化。而消费者也只能是在餐饮经营者所提供饭菜，而无法根据自己的喜好去选择。餐饮行业也在改变业内的消息闭塞的缺点，主动增加沟通。于是采用新技术来开展营销拓宽传统的餐饮业经营模式和管理模式，利用餐饮团购来提高企业的竞争力及提高企业的知名度。让更多的顾客知道这个餐饮品牌。 关键词：餐饮团购、信息、消费 Also the advantage of bulk catering and risk analysis Abstract: the ancients have cloud saying, fully explain the diet is the human survival book, no matter in the future man does point to social progress, food for days status still can not be changed. But in the same place at the same time, with the continuous development of society progress, all kinds of new taste, new technology, new product of the birth of the influence on the feed in change, people from the past desire to eat, to eat well, now and in the future to eat healthy. The Times is a rapid development of the information era, with the rapid development of Chinas national economy, the income level of resident more and more high, food consumption demand is gradually exuberant, turnover has maintained strong growth momentum. According to statistics, nearly five years, Chinas catering industry every year grow at around 18%, is developing speed 2 times GDP, can say the whole food market development trend is good. But competition is intense, business difficult for has become the restaurant industrys epidemic. Operators in the marketing concept is now under the influence of network is more and more information, because simple depend on their own subjective judgment to the demand of the consumers, cant adapt to the consumer tastes and consumption habits of rapid change. And as consumers can only be provided by the operator in the restaurant meal, and not the be fond of according to oneself to choo