房地产营销策划问题与对策研究.docVIP

题目：房地产营销策划问题与对策研究 子题：以宁夏华信商贸有限责任公司为例 2014年 3 月20 日 摘要 中国经济在改革开放后飞速发展，带动居民收入水平的不断上涨，与之相适应的房地产行业也开始蓬勃发展。房地产由于与多个行业的关系，十分密切。使得其在推动国民经济时，发挥不可忽视的作用。近些年，国家针对房地产调控措施的出台，使房地产市场行业开始走向规范，从而造成行业竞争十分激烈。作为房地产企业而言，面对供过于求的房地产市场，必须加强自身管理水平，从而提高房地产企业自身的综合实力，以满足企业的市场需求达到企业战略目标。本文基于宁夏华信商贸有限责任公司房地产项目营销策略，作为研究对象。并结合相关理论，分析房地产行业，并对国内房地产营销相关理论进行归纳与总结，通过对宁夏华信商贸有限责任公司房地产项目的大量第一手资料进行全面研究，为其营销策略，提供一些有价值的参考建议。 关键词：房地产；营销；营销策划 Abstract Chinas?economic?rapid?development?after?reform?and?opening?up,?drive?the?residents?income?levels?rising,?adapted?to?the?real?estate?industry?began?to?flourish.?The?real?estate?industry?as?an?important?industry?of?the?peoples?livelihood,?closely?associated?with?multiple?industries,?for?the?sustainable?development?of?the?national?economy?is?of?great?importance.?In?recent?years,?as?the?real?estate?market?macro-control?policies?introduced?gradually,?the?development?of?the?real?estate?market?industry?also?gradually?to?the?specification,?which?leads?to?competition?and?an?increasingly?tense.?As?a?real?estate?companies,?in?the?face?of?the?real?estate?market?supply?exceeds?demand,?must?strengthen?their?own?management?level,?so?as?to?improve?the?comprehensive?strength?of?real?estate?enterprise?itself,?in?order?to?meet?the?market?demand?to?achieve?the?enterprise?strategic?target?of?the?enterprise.?This?article?mainly?in?ningxia?huaxin?trading?co.,?LTD?marketing?strategy?of?real?estate?project?as?the?research?object,?the?theoretical?cornerstone?of?research?on?the?theory?of?marketing?in?the?real?estate?industry?as?the?breakthrough?point,?on?the?common?theory?of?the?current?real?estate?market?marketing?system,?through?the?ningxia?huaxin?trading?co.,?LTD?to?undertake?a?comprehensive?study?on?real?estate?project?of?a?large?number?of?first-hand?information,?the?company?formulated?the?corresponding?marketing?strategy?of?real?estate?project,?in?order?to?achieve?its?marketing?goal,?provide?a?reference?for?project?marketing?planning Keywords：Real?estate;?Marketin