江苏省2015-2015学年高中英语Unit1AdvertisingProject牛津译林版必修4教案分析.doc

M4U1 Part6 Project Developing an ad campaign 【设计思想】 本堂课的宗旨是引导学生在“做中学”，通过让学生完成一份围绕本单元主题的传单来学习和使用英语。引导学生主动学习，帮助他们形成以能力发展为目的学习方式，鼓励学生通过体验、实践、讨论、合作和探究的方式发展自己的语言综合能力。 【教学目标】 1. To encourage Ss to use what they’ve learnt throughout the unit to complete a project. 2. To consider three things a) the garget audience of the ad campaign. b) the message they want to send c) how they plan on reading their target audience To know how to cooperate and do the project together. 【重点难点】 Help the students know how to develop an ad campaign. 【教学环节】 Step 1: Lead-in 1. Ask Ss to work in group