长城公司财务战略的有效性.docVIP

目 ??录 摘要 1 Abstract 2 1. 前沿 3 2. 财务战略的基本理论 3 2.1 财务战略的定义 3 2.2 财务战略的特点 3 3. 某公司财务战略现状 4 3.1 某公司简介 4 3.2 某公司财务战略管理现状 4 3.3 某公司财务战略的制定与实施 5 4. 某公司财务战略的有效性分析 6 4.1 某公司财务战略的优点 6 4.2 某公司财务战略对企业经营的影响 6 5. 某公司财务战略存在的问题与建议 7 5.1某公司财务战略存在的问题 7 5.2对某公司财务战略的建议 7 6. 结论 9 致??谢 10 参?考?文?献 10 我国多变的大环境下，企业看待问题解决问题，才能企业核心的?理问题。金融危机给我国大大小小的企业都带来了不忽视的打击和，的考验企业之间的，要想企业一直屹立于不败之地，企业就必须严重的问题的角度去认识企业的财务管理问题是企业的重中之重。财务战略某公司有效性Research on The Effectiveness of The Great Wall Companys Financial Strategy Abstract With the rapid economic growth, Chinas increasingly complex business environment. In such a complex environment, companies only from strategic perspective on solving problems in order to achieve prosperity and development of modern enterprises, solve the problem of the financial management of the core business. The financial crisis of large and small companies have brought against and pressure can not be ignored, facing fierce competition between enterprises and the financial crisis test, in order to make the enterprise has been standing in an invincible position, companies must be conscious to the current financial management theory and method can not fully meet the requirements of the strategic management of the times this serious problem. Then from the point of view of financial strategy to rediscover theory of corporate financial management issues such as business is now the top priority. This paper describes the theoretical foundation, discusses the basic theory of simple financial strategy. Then the Great Wall companys financial strategy briefly. Furthermore the effectiveness of the Great Wall companys financial strategy is analyzed, summed up the current advantages of the companys financial strategy and shortcomings. Finally, practical recommendations are given on the companys financial strategy to grow into meaningful development. Keywords：financial strategy；Great Wall； effectiveness 前沿 随着我国经济形式的快速成长壮大新出发点 企业财务战略，是指为谋求企业资金均衡有效的流动和实现企业整体战略[1]。企业为了自身的财务优势在的激烈竞争中处于不败之地，应进行的市场分