奥美-Nokia Web Objectives Overview课件.pptVIP

Prepared by OgilvyInteractive Widen Our Coverage —Identify Key Target Segments Deepen Our Web End-to-End Supportfor All Target Segments Across All IBM Products Services Enhance Database Management Marketing Move Our e-business Stage Upward Integrate The Web With The Rest of The Business In order to provide comprehensive, relevant, just-in-time content, the content update process should be integrated into the day-to-day working process of stakeholders HR people update jobs required PR people update news Product people update product spec. Etc… In order to provide customers valuable informa