经贸学院毕业论文格式参考样本.doc-郑州航空工业管理学院.docVIP

郑州航空工业管理学院 毕 业 论 文（设 计） 2006 届 经济学 专业 0203** 班级 题 目 综合成本领先条件下的产品差异化战略 姓 名 ****** 学号 ** 指导教师 ****** 职称 副教授 二ОО 六 年 六 月 ** 日 内 容 摘 要（黑体二号字，每字间空一格，居中） （空一行） 迈克尔·波特在其经典著作《竞争战略》中分析说，每个公司必须明确地选择一种（低成本战略、差异化战略和专一化战略中的一种）战略，才能在行业中处于有利地位，同时实施或相继采用这些战略的企业就会“陷在中间”而难以自拔。该观点近年来受到诸多挑战和批评，因为现在的企业不得不在所有层面展开竞争。波特的理论只是描述了一种终极结构，而缺少如何从一个初始状态演化到这种终极结构的路线图。而在全球化带来的产业融合和动荡多变的趋势下，企业可能经常会被产业变迁搁置在其所谓的中间位置，如何选择战略，会成为困扰企业战略决策的一个经常性的难题。…… （300-500字，楷体四号） （空一行） 关 键 词（黑体二号字，每字间空一格，居中） 低成本战略；差异化战略；“陷在中间” （3-5个关键词，用分号分开，楷体四号字） The products differentiation strategy under the low cost Author:*** Tutor:*** Abstract（Timesnewroman二号字，居中） （空一行） Michael Potter in his classical work competitive strategy says that each company must choose one strategy, such as strategy of the low cost , differentiation strategy and concentrative strategy, in this case, it could on favorable status , if the enterprise implement strategy or adopt strategy in succession, it maybe falls into in the middle but hard to extricate itself. The view suffers to a great deal of challenge and criticizes in recent years, because present enterprises have to compete on all aspects. Potters theory has just described a kind of ultimate structure, and lack of the street map of how to evolve from an initial state to the ultimate structure. ……（Timesnewroman四号字） （空一行） Keywords（Timesnewroman二号字，居中） Strategy of the low cost ; Differentiation strategy ; fall into the middle（Timesnewroman四号字） 目 录（加黑宋体二号字，字间空三格，居中） 一、迈克尔·波特···································································1 （一）总成本领先战略···················································1 （二）差异化战略及其优缺点··························································3 （三）专一化战略···············································································4 （四）波特···························································5 二、波特·························································6 （一）周三多教授的质疑及波特的解释········