Global Business 1.pptVIP

国际商务导论与沟通Fundamentals of Global Business and Business Communication Lecture 1: Introduction What to cover today： Course modules What is business? Forms of business ownership Franchising Business mission and company profile International business International economic organizations Exercises 1. Survey of course modules Have your say in what to learn in this course! 2. What is business? Business is: the exchange or trade for things people want or need the production, distribution and sale of goods and services for a profit a goal-directed behaviour aimed at getting and using product