Week 3 Internal analysis blackboard.ppt

PORTERS SUSTAINABLE COMPETITIVE ADVANTAGE MODEL Resources Can be classified in a number of ways e.g. Strengths weaknesses of firm (Wernerfelt, 1984) Stocks of available factors owned or controlled by firm (Amit Shoemaker, 1993) Bundle of assets, capabilities, organisational processes, firm attributes, information knowledge (Barney, 1991) Organisational assets capabilities i.e. bundles of skills/collective learning (Day, 1994) Resources = Assets Capabilities (see Hooley et al, 1998, p.101) Assets can be 有形无形 Tangible e.g. store locations, facilities and equipment, technology, customer data