Chap004Ethicsininternationalbusiness重点分析.ppt

Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-* Finally, regardless of any policies a company might maintain, actions speak louder than words. A company’s leaders must set an example by demonstrating strong ethics. You already know that Kenneth lay, former CEO of Enron, did just the opposite, and in fact promoted unethical behavior within his organization. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-* Now that we’ve talked about different types of unethical behavior and why it occurs, let’s move on to explore some of t