PowerPointPresentationforDentalOfficeManagement.pptVIP

Copyright 2004 Delmar Learning, a division of Thomson Learning, Inc. ALL RIGHTS RESERVED. PowerPoint? Presentation for Dental Office Management Module: Marketing to and Communicating with the Dental Patient Module: Marketing to and Communicating with the Dental Patient Module: Marketing to and Communicating with the Dental Patient Learning Objectives 1. Define the Key Terms. 2. Enumerate the goals of dental marketing. 3. Understand the scope of internal/external communications. 4. Discuss the uses of printed communications. 5. Explain the importance of tracking. 6. Examine the uses of referral source analysis. 7. Demonstrate nonverbal communication. Module: Marketing to and Communicating with the Dental Patient Learning Objectives 8. Dramatize techniques to diffuse patient anger. 9. Apply chairside marketing techniques. 10. Examine verbal/nonverbal communication. 11. Propose a communication makeover of a fictional practice. 12. Create examples of printed communications. 13. Critique the pros and cons of dental marketing. Key Terms Amenities Chairside marketing Direct marketing Event marketing Focus group Internal marketing Logo Marketing Patient attributes Patient profiles Practice survey Recall card Referrals Statement stuffers Target mailings Part A: Relating to the Dental Patient Patient Relations Policy Focus on the patient Break the ice Problem solve Manage patient flow Greet Seat in chair Arrange for further followup Control the patient’s environment Ensure comfort and security Introducing a Patient to the Practice Prior to first appointment First time in office Reception area amenities Accommodating children Assisting with forms Introducing the dental team Touring the office Posting dental patient rights Recognizing the Distressed Patient Helping the Anxious Patient Show willingness to help calm worries over pain, loss of autonomy, cost, or other concerns. Let the patient know that these concerns are normal and understandable. Helping th