说课课件--必修四Unit11 lesson3 The advertising game(温清芳).pptVIP

I .The teaching material Unit11 Module 4 by Beijing Normal University Publishing House . The headline is “The Media” and the title of the article is “The advertising Games ” . By studying of this unit, we’ll enable the students to discuss the importance of advertisements. Learn about the features as well as the advantages and disadvantages of media , discuss their familiar even favourite advertisements. 2 Knowledge objectives : (1) Enable students to master the skills of Fast reading and careful reading (2)To retell the text according to some key words 3.Ability objectives: (1)To develop the Ss’ abilities of reading ,listening and speaking, especially reading and speaking abilities. ①Reading skills ：general understanding，detail information ②Speaking skills： use the new expressions to talk about Ads in your daily life. ③writing skills：write a short passage about your opinions on Ads with new expressions learned. (2) To develop students’ awareness of cooperation (3) To use the information from the text as a guide to complete some teaching tasks. 4.Emotional objectives: 1.Students can discuss the advantages and disadvantages of advertisements. 2. Ads help us know more about the products, but there are also cheats in ads. We should observe carefully about ads before buy the goods. 3.Enable students to know that not all advertising is about selling products and services for a profits. There are public advertisements We should watch more public advertisements ,participate in improving our neighbourhood, protect the environment, and help other people.. II. Teaching emphasis: Enable students to get more details and have a better understanding of the structure of the text. III. Teaching difficulties: 1. Get the students to understand the passage and organize a discussion even retell a story, using what they have learned in the text. IV. Teaching methods In this period, I’ will take some teaching methods to help the students understand and master the text, a