商务英语精读设计方案.docVIP

商务英语《英语泛读》 课程教学设计方案 系（部）：经济管理系 教研室：商务英语专业大学英语泛读是大学英语教学五个模块即读,泛读,写作,听力和口语中最重要的组成部分,也是非英语专业学生重要的基础课程之一.因此,采用全新的教学模式和现代化的教学手段,对泛读进行对全面的改革,显得格外重要.自大学外语教研部成立以来,特别是近三年来我们十分重视大学英语泛读课程的建设,投入了大量的精力.根据我校学生的实际情况,在教学实践中,我们在注重教学理论研究的同时,还注意理论与实践相结合和处理知识与能力,学与用的关系;注重传统教学手段与现代化教学手段的结合,改革大学英语泛读教学内容和教学方法,一、教学内容、目的与要求说明 （二）教学内容和要求教学内容课程教学内容分为，对不同的教学要求分别叙述如下Unit 1 Learning a Foreign Language With the development of globalization, intercultural communication has been on the increase. And this increase of cross-cultural communication sets a new task for many people: learning a foreign language. Most Chinese young people choose English as their first foreign language to learn, because they believe English is and will be widely used worldwide. Although many of them start the task with confidence and are determined to learn English well, the lack of communicative situations to use English soon cools their ardor, for they find that it is by no means a piece of cake to learn a foreign language without much chance to use it in real communication. Unit 2 Making Introductions In introducing two people, the general rule is to introduce other people to the person you wish to honor. The old are honored in the West as in China. Women have been honored in the West since the days of knighthood. A man always rises for an introduction, except that it is sometimes all right for an elderly man to remain seated when a young man is introduced to him. The hostess always rises for an introduction. Unit 3 Jobs and Responsibilities Some customer services representatives help people decide what types of products or services would best suit their needs. They may even aid customers in completing purchases or transactions. Although the primary function of customer services representatives is not sales, some may spend time encouraging customers to purchase additional products or services. (For information on workers whose primary function is sales, see the statements on sales and related occupations elsewh