上海英语学习：商业信函写作.docVIP

[01:41.25]the name of the officer or the director and even some pictures or slogans for a symbol of the company.[01:46.31]甚至标志公司的图片或名言。[01:51.36]Reference and Date[01:52.97]写信日期[01:54.57]A typewritten date is necessarily included in the heading.[01:57.15]写信日期是信头的必要组成部分。[01:59.72]The date is usually placed two lines below the last line of the letterhead at left margin for full block style.[02:04.81]空出两行之后，在完全齐头式格式下靠信纸左边位置。[02:09.91]or ending with the right margin for indented style.[02:12.95]在缩头式格式下靠右边位置。[02:15.99]It is ususl to show the date in the order day/month/year(English practice) or month/day/year(American practice)[02:22.64]英国人写日期的顺序是日/月/年，美国人写日期的顺序是月/日/年。[02:29.29]Avoid giving a date in figures and abbreviations.[02:32.36]写日期时要避免全部数字或英语的缩写。[02:35.43]Inside Address[02:37.04]封内地址[02:38.64]The inside address is typed directly below the date line at the left hand margin.[02:42.19]封内地址直接写在信封的左边日期的下面。[02:45.75]The inside address of a letter to an individual consists of the persons courtesy title.[02:49.34]如果信是写给个人的，封内地址包括礼貌尊称。[02:52.93]name,business or executive title(it should be used immediately after the name) and address.[02:58.02]姓名、职务称呼（紧跟在姓名之后）、地址：[03:03.12]When the letter is to a group,the inside adress includes the full group name and the address.[03:06.67]如果信是写给公司的，封内地址包括公司全称和地址。[03:10.22]Care should be taken to address the recipient exactly as on the envelope.[03:14.04]特别要注意的是封内地址与信封上的地址必须完全一致。[03:17.85]Salutation[03:18.95]称呼[03:20.05]Salutation is place at the left margin two lines below the inside address and two lines above the body of the letter.[03:25.68]称呼在封内地址下面和正文上面，上下各空两行，靠左。[03:31.30]Considered a polite greeting with which a friendly business? letter begins,the personal salutation must be appropriate for the first line of the inside address.[03:38.44]友好的商业书信往往以贴切的问候开始，写给个人的信，称呼应与封内地址的礼貌尊称一致。[03:45.57]If the letter is addressed to an individual,it is uaual to use.[03:48.44]常用的有：[03:51.31]Dear Mr.Smith[03:52.8