虚假药品广告现状及其治理对策.docVIP

“虚假药品”广告的现状及其治理对策 摘要 本仁介绍了目前虚假药品广告“多”而“滥”的现状；分析虚假药品广告对手中及社会的危害。从市场竞争环境、管理环节 以及 每题传播等方面对虚假药品广告的成因进行了剖析。针对虚假药品广告的现状及成因，提出以法律手段规范行为、以教育手段提高素质，以合理途径满足需求等治理虚假药品广告的对策，从而提高药品广告的传播效果。 关键字：虚假药品广告；危害；治理对策 Drugs false advertising status and Countermeasures Abstract This paper introduces the false advertisements 搈ore?and 揳buse?of status quo;Analysis of false advertising drugs on recipients and social hazards.From the market competitive environment, management sectors and the media aspects of the dissemination of false drug advertising causes of the analysis.Drugs against false advertising and causes o