商品说明书的翻译分析报告.ppt

商 品 说 明 书 的 翻 译 Translation of Commodity Specification 第一节 商品说明书和广告的区别 功能不同 语言特点不同 Commodity specification and advertising have publicity, informing effect. All have the efficacy of attracting consumers， guiding consumption and improving visibility. But they also have the difference, mainly in: Specification of the objective is to introduce product knowledge. The purpose of advertising is mainly to promote the sale of commodities and popularize business philosophy. 产品说明书和广告都有宣传、告知作用， 都有吸引消费者、引导消费、提高知名度 的功效。但它们又有区别，主要表现在： 说明书的目的是介绍产品知识，广告的目 的主要是促进商品销售、推广经营理念。 广告的作用在于通过媒体影响观众，使观众对于所宣传的产品及服务产生兴趣，继而购买该产品及服务。因而，广告具有劝说、鼓动消费者购买所宣传的产品及服务的特点。 而说明书的功能则显然不同于广告。说明书无意鼓动消费者购买该产品，它只体现语篇的信息功能，并不包含劝说功能。商品说明书的作用在于向消费者介绍商品的特点、性能、规格、用途、使用方法及注意事项，能使消费者客观、正确地了解及使用产品，因而商品说明书对消费者具有指导作用。 例1： V-788kc is a reliable video tape recorder. Auto power on switches on the power imm- ediately. Auto play function automatically st- arts with playing your tape as soon as you insert a karaoke videotape or any other pre-recorded tape with the safety tab removed. Auto play function automatically rewinds a ta-pe when it comes to the end. Other play-back functions include picture search, still and slo-w motion playback. Edit mode enables you to give a profession-al touch to your own videos, and the conve-nient remote control unit lets you operate all the V-788kc functions simply and easily. In addition to Hi-Fi sound, the dyna-mic sound system boosts lower base tones, making the sound quality deeper and richer. Becau-se it has two settings, you can choose the sound that pleases you the most. 这是东芝V-788kc录像机的说明书概要。其目的是向消费者提供录像机的具体信息，以便让消费者了解、使用该产品。该说明书的信息重点在于如实地描述了该品牌录像机的性能和特点，行文语言客观准确，毫无渲染夸大。 由此可见，商品说明书是关于物品的用途、规格和使用方法等的文字说明，其主要功能就是向消费者提供具体的商品特点和使用信息。 例2： If you have a song in your heart, get a V-788kc in your life! Let us enjoy Hi-Fi karaoke sound! Enrich your life with sing-along fun and friends! The V-788kc has everything you need for